Summary of Website Journeys

Below is a summary of what we found when checking the rsid report suite looking at data from start_date to end_date

Note: The raw data for everything that follows is available in [this Google Sheet].

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Journeys in Detail

ggplotly(c1)
ggplotly(r1)
ggplotly(top10)
ggplotly(bot10)
top10 + bot10

ggplotly(highlow_count)
ggplotly(sl1)
ggplotly(sl2)
ggplotly(sl3)

The following are some highlights.

Entry Journeys/Inbound Journeys

How are Entry journeys affected by the changes

Search Rankings

Research Visits

Conversion Rates (All Funnels)

Compare Benchmarks

Number of sessions per user

New vs. returning users

Pages per session

Average page time

Organic traffic

Devices

Device journeys and any gaps

Journey Category

Journeys grouped by their category and measures

Baseline Summary

Below is a summary of the website journeys looking at data from 2021-08-11 to 2022-02-06. This table is sorted by the difference between the baseline and the new site baseline difference percentage. Higher performing new journeys should come to the top while worst performing journeys should be at the bottom.

Journey Name Baseline Visits New Site Visits Avg. % Visits Diff.
Home to Shop 1562 1671 7.0%
Commercial: Shop Checkout Steps 1-4 361 577 59.8%
Holidays Entry 2446 2993 22.4%
Shop Entry 4443 5192 16.9%
Members Area Entry 1341 1218 -9.2%
Home to Donate Form 128 117 -8.6%
Days Out to Property Page 5857 2781 -52.5%
Home to Days Out 8110 3995 -50.7%
Home to Search Results 6032 3036 -49.7%
Days Out to Places Map 5621 2996 -46.7%
Days Out Entry 2618 1422 -45.7%
Days Out to Places Search 14517 8027 -44.7%
Homepage Entry 24151 14232 -41.1%
ALL Tablet 13270 8482 -36.1%
Property Page Seen 122444 79812 -34.8%
ALL Repeat Visitors 91320 59793 -34.5%
Home to Join 3376 2254 -33.2%
ALL Android 54763 36872 -32.7%
ALL Direct Traffic 24056 16696 -30.6%
ALL Social 1802 1731 -3.9%
ALL Natural Search 120107 84217 -29.9%
ALL Main Site 169734 119081 -29.8%
ALL Mobile 122831 86539 -29.5%
ALL Visits 184044 129983 -29.4%
ALL PPC 17792 12678 -28.7%
ALL Apple iOS 81314 58079 -28.6%
ALL Affiliates 1759 1257 -28.5%
ALL SEO 117307 84283 -28.2%
Home to Art 253 182 -28.1%
Home to Our Cause 552 398 -27.9%
ALL Desktop 47911 34941 -27.1%
Home to Holidays 1058 776 -26.7%
ALL Email 11358 8367 -26.3%
Home to Support 337 249 -26.1%
ALL Holidays 10953 8103 -26.0%
Join Us Entry 13930 10411 -25.3%
ALL New Visitors 92724 70190 -24.3%
ALL Paid Social 3158 2470 -21.8%
ALL Shop 8994 7547 -16.1%

Baseline Detailed View By Journey

Below is the detail behind each journey and main traffic metrics for each journey.

Journey Name Journey Type Visits Avg. Page Views Avg. UV Avg. Bounces Avg. Avg. Time on Site Avg. % New Visits Avg. % Repeat Visits Avg New Visits Avg. Repeat Visits
ALL Affiliates pre 1759 7216 1570 527 363 53.8% 46.1% 969 789
ALL Affiliates post 1257 5852 1114 344 377 55.9% 44.1% 701 555
ALL Android pre 54763 168485 47412 21645 287 42.7% 57.3% 23269 31494
ALL Android post 36872 118249 32467 14991 273 49.0% 51.0% 18014 18858
ALL Apple iOS pre 81314 241978 68513 33820 276 63.1% 36.9% 51162 30153
ALL Apple iOS post 58079 179124 49167 24800 266 66.4% 33.6% 38441 19638
ALL Desktop pre 47911 215378 42644 14923 385 55.2% 44.8% 26409 21499
ALL Desktop post 34941 156220 31358 11742 370 60.1% 39.9% 20967 13971
ALL Direct Traffic pre 24056 75474 20940 9314 271 64.2% 35.8% 15448 8606
ALL Direct Traffic post 16696 53175 14567 6981 269 66.2% 33.8% 11106 5588
ALL Email pre 11358 44170 10184 4175 306 39.2% 60.8% 5536 5821
ALL Email post 8367 31088 7445 3154 301 41.7% 58.3% 4172 4193
ALL Holidays pre 10953 43495 9868 3187 361 55.4% 44.6% 6096 4857
ALL Holidays post 8103 36249 7194 2326 394 58.2% 41.8% 4743 3361
ALL Main Site pre 169734 531124 146385 65065 294 55.0% 45.0% 93083 76658
ALL Main Site post 119081 372946 103890 47523 273 60.0% 40.0% 71315 47771
ALL Mobile pre 122831 358517 104150 50986 269 55.2% 44.8% 67528 55305
ALL Mobile post 86539 263780 74060 36768 259 59.7% 40.3% 51555 34984
ALL Natural Search pre 120107 410758 103291 43406 326 52.1% 47.9% 62314 57796
ALL Natural Search post 84217 293812 73283 32295 309 58.1% 41.9% 48859 35359
ALL New Visitors pre 92724 318122 92724 32595 276 99.9% 0.1% 92617 100
ALL New Visitors post 70190 248176 70190 25245 267 99.9% 0.1% 70122 63
ALL Paid Social pre 3158 6687 3050 1894 193 70.7% 29.3% 2245 913
ALL Paid Social post 2470 5481 2397 1341 186 72.6% 27.4% 1813 656
ALL PPC pre 17792 81888 16082 6693 403 62.1% 37.9% 11056 6736
ALL PPC post 12678 64524 11335 4171 411 63.0% 37.0% 8001 4677
ALL Repeat Visitors pre 91320 307850 75690 37820 351 9.2% 90.8% 8262 83063
ALL Repeat Visitors post 59793 205641 50067 26332 344 12.4% 87.7% 7379 52417
ALL SEO pre 117307 420033 106708 39887 323 60.5% 39.5% 70714 46596
ALL SEO post 84283 313519 77300 29574 307 66.2% 33.8% 55689 28595
ALL Shop pre 8994 50826 8198 2106 285 53.9% 46.1% 4920 4075
ALL Shop post 7547 44242 6809 1692 300 57.9% 42.1% 4374 3174
ALL Social pre 1802 3704 1726 982 184 79.3% 20.8% 1432 370
ALL Social post 1731 4156 1662 866 175 80.5% 19.5% 1403 328
ALL Tablet pre 13270 51978 11800 4493 373 52.1% 47.9% 6920 6349
ALL Tablet post 8482 33752 7644 3057 354 58.4% 41.6% 4963 3519
ALL Visits pre 184044 625973 158576 70415 311 55.0% 45.0% 100879 83163
ALL Visits post 129983 453817 113049 51576 299 59.7% 40.3% 77501 52479
Commercial: Shop Checkout Steps 1-4 pre 361 5216 275 NA NA NA NA NA NA
Commercial: Shop Checkout Steps 1-4 post 577 7984 436 NA NA NA NA NA NA
Days Out Entry pre 2618 15929 1923 619 479 24.1% 75.9% 637 1980
Days Out Entry post 1422 8912 1036 343 465 28.8% 71.2% 415 1007
Days Out to Places Map pre 5621 39355 4294 1215 502 27.6% 72.4% 1568 4054
Days Out to Places Map post 2996 22480 2320 642 492 34.0% 66.0% 1023 1974
Days Out to Places Search pre 14517 102866 11323 3027 487 30.5% 69.5% 4468 10051
Days Out to Places Search post 8027 60741 6336 1665 476 36.6% 63.5% 2945 5082
Days Out to Property Page pre 5857 37288 4639 1112 466 29.1% 70.9% 1738 4119
Days Out to Property Page post 2781 18720 2216 528 451 34.4% 65.6% 960 1821
Holidays Entry pre 2446 14463 1895 597 513 27.4% 72.6% 676 1771
Holidays Entry post 2993 17665 2411 742 493 34.6% 65.4% 1099 1895
Home to Art pre 253 1928 189 49 596 32.2% 67.8% 81 172
Home to Art post 182 1448 134 36 616 36.2% 63.8% 65 117
Home to Days Out pre 8110 57776 6257 1662 500 27.0% 73.0% 2210 5901
Home to Days Out post 3995 30511 3104 815 493 32.6% 67.4% 1307 2688
Home to Donate Form pre 128 811 89 31 544 25.1% 74.9% 32 96
Home to Donate Form post 117 843 78 28 684 25.7% 74.4% 30 88
Home to Holidays pre 1058 8566 764 211 649 23.2% 76.8% 246 812
Home to Holidays post 776 6616 556 157 679 26.9% 73.1% 209 567
Home to Join pre 3376 21512 2500 794 506 31.2% 68.8% 1060 2316
Home to Join post 2254 15053 1672 528 514 35.4% 64.6% 798 1457
Home to Our Cause pre 552 3889 405 116 579 30.3% 69.7% 167 386
Home to Our Cause post 398 2838 286 84 614 33.9% 66.1% 132 266
Home to Search Results pre 6032 37970 4471 1364 482 24.7% 75.3% 1497 4536
Home to Search Results post 3036 20624 2238 682 491 29.0% 71.1% 882 2154
Home to Shop pre 1562 12922 1207 344 502 28.4% 71.7% 447 1116
Home to Shop post 1671 14428 1282 353 504 31.6% 68.4% 541 1130
Home to Support pre 337 2176 252 75 491 26.0% 74.0% 87 250
Home to Support post 249 1796 188 50 561 31.3% 68.7% 77 172
Homepage Entry pre 24151 122990 18776 7663 412 30.8% 69.2% 7455 16697
Homepage Entry post 14232 78511 11127 4509 413 35.6% 64.4% 5063 9169
Join Us Entry pre 13930 70529 11107 3422 378 36.4% 63.6% 5125 8806
Join Us Entry post 10411 54754 8421 2442 372 43.0% 57.0% 4508 5903
Members Area Entry pre 1341 5468 1141 423 435 17.2% 82.8% 339 1002
Members Area Entry post 1218 4605 1050 400 429 23.3% 76.7% 412 807
Property Page Seen pre 122444 423600 105766 NA NA NA NA NA NA
Property Page Seen post 79812 279634 69907 NA NA NA NA NA NA
Shop Entry pre 4443 26553 3619 1276 420 25.4% 74.6% 1315 3129
Shop Entry post 5192 31336 4298 1406 413 28.4% 71.6% 1854 3338

Anomaly Analysis By Journey

Below is the count of anomalies detected for each journey, this is sorted by the number detected in the post launch period. Journeys higher up this list will need more investigation than lower journeys.

Journey Name Journey Description No. of Anomalies (Post Launch)
Home to Search Results Homepage to Search Results (Visitor Level) 30
Home to Support Homepage to Support Us (Visitor Level) 27
Join Us Entry First page of Visit is Join Us (Visitor Level) 25
Home to Art Homepage to Art & Collections (Visitor Level) 24
Home to Join Homepage to Join Us (Visitor Level) 24
Days Out Entry First page of Visit is Days Out (Visitor Level) 23
Home to Holidays Homepage to Holidays (Visitor Level) 21
Days Out to Property Page Days Out to Property Page (Visitor Level) 20
Home to Our Cause Homepage to Our Cause (Visitor Level) 20
Home to Shop Homepage to Shop (Visitor Level) 20
Days Out to Places Map Days out to Places Map (Visitor Level) 19
ALL Desktop Device Type = Other (Desktop) 18
ALL New Visitors Visit Number = 1 17
ALL Visits All site visits 17
Home to Days Out Homepage to Days Out (Visitor Level) 17
ALL SEO Visits from Search Engines 16
Members Area Entry First page of Visit is Members Area (Visitor Level) 16
ALL Direct Traffic Marketing Channel Direct Traffic Visits 15
ALL Tablet Device Type = Tablet 15
Homepage Entry First page of Visit is Homepage (Visitor Level) 15
ALL Paid Social Marketing Channel Paid Social 14
Days Out to Places Search Days Out to Places Search (Visitor Level) 14
Holidays Entry First page of Visit is Holidays (Visitor Level) 14
Home to Donate Form Homepage to Donate Form (Button) (Visitor Level) 14
Property Page Seen A property home page was viewed 14
ALL Main Site Site Section = Main Site 13
ALL Shop Site Section = Shop 13
ALL Email Marketing Channel Email 12
ALL Natural Search Marketing Channel Natural Search Visits 12
ALL Repeat Visitors Visit Number > 1 12
ALL Social Marketing Channel Social Visits 12
ALL Android Operating system = Android 11
ALL Mobile Device Type = Mobile 11
ALL Apple iOS Operating System = Apple iOS 10
Commercial: Shop Checkout Steps 1-4 Steps 1 to 4 of checkout funnel 9
ALL Holidays Site Section = Holidays 6
Shop Entry First page of Visit is Shop (Visitor Level) 5
ALL PPC Marketing Channel Paid Search Visits 4
ALL Affiliates Marketing Channel Affiliate Journey 3

Anomaly Plots By Journey

Baseline Dates: 2021-08-11 to 2021-11-08. Launch Dated (Red Line): 2021-11-09 to 2022-02-06.

Journey Forecasts

## Forecast processing completed.

Internal Search Journey

Commercial Funnels

National Trust Shop

Shop daily funnel event stages 1 to 4. Comparison is based on a rolling Sunday to Sunday window. Hover over for fallout details at each stage.

Start: 2022-01-23 to 2022-01-29.

Last 7 days funnel performance Hover over for fallout details at each stage.

Start: 2022-01-30 to 2022-02-05.